Newsroom

Our Co-Founders, Strategic Partners and Athletes share their thoughts and insights on elite sport transition.

Congratulations to Sean Maitland, a Brand You: Sport athlete

Congratulations to Sean Maitland, a Brand You: Sport athlete

Congratulations to Sean Maitland, a Brand You: Sport athlete. Sean has achieved greatness both on and off field and has made the Scotland squad for the Rugby World Cup in Japan! It shows you that the smart athlete can compete at the highest level of elite sport,...

Building connections when you stop competing

Building connections when you stop competing

Building connections when you stop competing.Mandy Ayres – Co Founder of Brand You: Sport shares her insight into why Brand You: Sport are opening a virtual Club House. Making sure there is a safe, creative space for athletes who are thinking about what next can meet,...

Own the Moment – Prepare for Tomorrow: England Football

Own the Moment – Prepare for Tomorrow: England Football

Own the Moment – Prepare for Tomorrow: England Football Writing from the perspective of an English fan this World Cup is feeling very different. It felt different as we began the build up to the World Cup. There were no great claims about the brilliance of...

Paula Radcliffe talks Elite Sport Career Transition: Episode 1

Paula Radcliffe talks Elite Sport Career Transition: Episode 1

Paula Radcliffe talks Elite Sport Career Transition: Episode 1 The first instalment from the interview series with Paula Radcliffe, who takes us through her career, her motivations and her story of transition. An inspiring woman in so many ways and we were thrilled to...

Week Six at OPRO : Fergus Mulchrone – Sports Marketing Exec

Week Six at OPRO : Fergus Mulchrone – Sports Marketing Exec

Evolution, an essential part of modern day survival, consisting of a series of transitions! I spent last week in the office with a big focus on preparation for the grassroots rugby model that we are proposing across all OPRO’s partner Premiership clubs. It involves a...

Week Five at OPRO : Fergus Mulchrone – Sports Marketing Exec

Week Five at OPRO : Fergus Mulchrone – Sports Marketing Exec

Evolution, an essential part of modern day survival, consisting of a series of transitions! The last couple of weeks I’ve spent at head office, working full days in the office with Daniel where we have worked on current projects and begun forming a base for plans in...

Week Four at OPRO : Fergus Mulchrone – Sports Marketing Exec

Week Four at OPRO : Fergus Mulchrone – Sports Marketing Exec

Week Four at OPRO : Fergus Mulchrone – Sports Marketing Exec This week with OPRO I travelled to London and the National Science Museum to attend an ESA (European Sponsorship Association) ‘TEDesq’ talks event. Now, first I had to google what TED talks actually are. It...

Week Three at OPRO : Fergus Mulchrone – Sports Marketing Exec

Week Three at OPRO : Fergus Mulchrone – Sports Marketing Exec

Week Three at OPRO : Fergus Mulchrone – Sports Marketing Exec My third week with OPRO has been a bit of a tricky one as I wasn’t able to make into their head office due to commitments with the club. I needed to be in everyday during the week, for my rehab, as it was a...

Week Two at OPRO : Fergus Mulchrone – Sports Marketing Exec

Week Two at OPRO : Fergus Mulchrone – Sports Marketing Exec

Week Two at OPRO : Fergus Mulchrone – Sports Marketing Exec I received another days agenda from Lia, head of HR, last night which is perfect as it allows me to prepare questions or ideas I may have for the next day. This morning started off with a run down through the...

First Day at OPRO : Fergus Mulchrone – Sports Marketing Exec

First Day at OPRO : Fergus Mulchrone – Sports Marketing Exec

First Day at OPRO : Fergus Mulchrone – Sports Marketing Exec Got there way too early, not wanting to risk the lottery of the M25. Lia, Head of Human Resources, had a full schedule laid out for me. This was perfect as I was very reluctant to interrupt anyone in the...