An athletes potential is infinite

We believe an athlete can achieve greatness on and off the field of play. This is achieved by knowing and developing their personal brand – The fundamentals of what we do.

Whether you’re a mega brand like Nike or an international athlete, the same theories regarding branding remain the same. Brands are nurtured, they aren’t born.

Brands evolve through an understanding of values, a culmination of life’s highs and lows. As an elite athlete you have a great foundation to begin building your brand.

 

We teach our clients the basis of branding, which gives them the tools to embrace the changes necessary to transition from one successful career onto the next

We are about actions and empowerment

We will work with you on making your second career a reality

“Your value has been enormous. I believe that if I hadn’t had met you I would be doing nothing! You have given me the motivation to believe I can go out and do something!

You push me and motivate me to crack on. It’s tough I’m not going to lie, when you’re away with 6 nations you’ve got your books, you finish training and the last thing you want to do is study. The big one for me, is your communications. Texting, emails, meetings, you make it as easy as possible for me and the athletes you work with. It’s been a massive benefit working with you!”.

Sean Maitland, Saracens and Scotland Rugby
 

Charlotte Dennis

A brand marketer and senior business professional, with a career spanning 20 years working for American power brands Coca-Cola, Walt Disney and Nike. Having spent 12 years at Nike in Directorship positions, Charlotte left them in October 2015 to start her own business.

Having worked closely with a multitude of elite athletes spanning her tenure at Nike, it became evident that elite athletes and coaches had aspirations and abilities over and above their sporting career – it was about future proofing them.

Charlotte’s LinkedIn

Charlotte Dennis

A brand marketer and senior business professional, with a career spanning 20 years working for American power brands Coca-Cola, Walt Disney and Nike. Having spent 12 years at Nike in Directorship positions, Charlotte left them in October 2015 to start her own business.

Having worked closely with a multitude of elite athletes spanning her tenure at Nike, it became evident that elite athletes and coaches had aspirations and abilities over and above their sporting career – it was about future proofing them.

Charlotte’s LinkedIn

Mandy Ayres

A passionate and enthusiastic leader with over 20 years of senior operational and strategic Global experience. This includes senior roles in a variety of sectors including 11 years as a Global Senior Director for Nike, Director of Community Development for the Football Foundation and National Development Manager (Youth Programmes) for Sport England. The common theme that has driven Mandy’s career, has been her passion and love of sport and physical activity, the power it can have to make a positive impact on communities and individuals.

Throughout her career Mandy has loved working with people and supporting her direct reports and peers to be courageous leaders. In February 2016 Mandy walked the talk and followed her passion and set up her own coaching business to support people to be the change they want to see, in January 2017 Brand You: Sport was born.

Mandy’s LinkedIn

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