First Day at OPRO : Fergus Mulchrone – Sports Marketing Exec

Got there way too early, not wanting to risk the lottery of the M25. Lia, Head of Human Resources, had a full schedule laid out for me. This was perfect as I was very reluctant to interrupt anyone in the middle of working.

I was given a full tour of the OPRO site and introduced to everyone. Wayne was a first impression standout as I was informed he could drop you with the tip of his finger due to his 30 plus years training in various Mixed Martial Arts. He gives lessons during lunch breaks, he can definitely help improve my rugby skills!

My first meeting was with Daniel, the Head of Sports Marketing and the person I will spend most of my time with. He was heading to a meeting with the British Basketball Association. Immediately I was drawn in with the possibility of people that I would engage with through OPRO. They have 65 different sports associations they’re affiliated with. (Check out their website – it’s really impressive : https://www.opro.com/ )

The rest of the morning I was with Sully, the Head Technician in their lab, he gave me a complete run down on the process of making a custom fit mouthguard and I was able to get one made in my amateur colours, Wilmslow RUFC.

The afternoon comprised of meeting Sophie Lovat who took me through the Self-Fit range available in retailers such as Sports Direct and online through Amazon. It starts with the Bronze mouthguard and builds up to their Power-Fit mouth guard (or hybrid) which launched last Friday. They have Junior and Orthodontic ranges available as well.

Finally I met Lisa, who took me through their Swimwear range MURU which they acquired 4 years ago. She runs a very small team and puts out 2 ranges a year with a lot of designs.

What I thought was going to be a very daunting and nervous first day with no experience in business or marketing turned out to be a very informative and welcoming introduction from their founder Anthony Lovat and his entire team.

Looking forward to getting stuck into more detail with Daniel Lovat, Anthonys son, on the Sports Marketing side next week.